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Ready, set, SMASH -- a partnership deal!

Sunglasses brand goodr is thrilled to announce they’ve joined forces with CLG. CLG, of course, refers to the top tier esports organization Counter Logic Gaming, not Certified Local Government, Coastal Logistics Group or Cthulhu Lovers Gathering. But if those other CLGs also want to hook up, goodr’s down.

The alliance names goodr an official partner for all CLG teams and includes a joint venture to create CLG branded sunglasses. In addition, goodr will receive promo on CLG’s Twitch channel, product integration in CLG content and the ability to activate alongside CLG at events. Also, all the CLG athletes agree to let goodr employees win if they ever compete in League of Legends, Fortnite, Super Smash Bros, Counter Strike or Apex.

woman gaming wearing gaming glasses by goodr
goodr launched in 2015 and is renowned for making fun, affordable sunglasses. PRODUCT AWARD BRAG TIME: The brand won Runner’s World Gear of the Year twice, plus PGA Buyer’s Choice, Men’s Health Best Buy, Rolling Stone’s Favorite Sunglasses For Athletes, GQ’s Best Sunglasses of 2020, and Inc. Magazine’s Best Places To Work.

Due to their insatiable lust for power, goodr expanded to other verticals, creating performance sunglasses for running, beasting, cycling, golfing and gaming. On October 30, GAME goodr launched their first collection, the 8-Bit Line: 8 shades inspired by retro gaming*. Five pairs have blue light blockers because blue light is allegedly harmful.**

“We’re extremely excited to partner with CLG because they share our values for fun, authenticity and challenging the status quo,” said goodr CEO Stephen Lease, while totally destroying Carl the Flamingo on Super Smash. Bros. “HE’S CHEATING! HE’S CHEATING!” cried goodr’s other CEO, Carl the Flamingo, while waving his wings in Stephen’s face to distract him. “I don’t know how he’s cheating, but he is! Screw it! I quit! Screw all of you!”

About CLG:

CLG is a top tier North American esports organization respected for its championship legacy and passionate fanbase. CLG was founded originally in 2010 as a League of Legends team by George Georgallidis, with the intent of pushing the boundaries of esports and creating a thriving community around it. CLG is now one of the largest esports organizations in the world. CLG fields teams in all leading esports titles: League of Legends, Fortnite, Counter Strike: Global Offensive, Apex Legends and Super Smash Bros. In 2017, CLG partnered with the Madison Square Garden Company (now Madison Squares Garden Sports Corp.), allowing CLG to further disrupt and cement its legacy in esports history. CLG has won multiple championships throughout its history, most notable are the LCS Summer 2015 Championship at Madison Square Garden, the LCS Spring 2016 Championship at Mandalay Bay; and the Halo 2016 World Championship in Hollywood, California. More information is available at
Counter Logic Gaming logo

About goodr:

We exist to give you permission to be unabashedly yourself...unless you’re an asshole. We make badass $25 sunglasses that speak to the four F’s: Fun, Fashionable, Functional and Ffordable. They don’t slip or bounce while running, beasting, biking, golfing or gaming...but if you’re an asshole they might burst into flames so watch out. Over five years, the company has grown to over 60 employees, added four verticals (beast, bike, golf and game), collaborated with major brands (Warner Bros, PBR, The Rolling Stones), and won several awards (Runner’s World Gear Of The Year 2x, PGA Buyer’s Choice, Men’s Health Best Buy, Inc. Magazine’s Best Places To Work).

* The names are Professional Respawner, Side Scroll Eye Roll, Wakka Wakka Wakka Wakka, Modern Day Snake Oil, Blue Shades of Death, Insert Coin To Continue, Rage Quit And Hit It, and It’s Not Just A Game.

** Yup, allegedly. Scientists disagree. But we figure if blue light might be bad for your eyes, you might as well take the precaution, while looking like a living thirst trap. (No might there!)

man wearing black sunglasses gaming


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