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goodrTIMES

The goodr Cabana began in a loft in downtown LA. Details are scarce. But it’s safe to say that it was pretty sketchy, and most customers who ventured inside, never made it out.

In 2017, the Cabana moved to a beachside -- or at least, beach-walkable -- location in Playa Del Rey, CA. This 800 sqft space functioned as a flagship store, plus office and warehouse for 20 employees. Close quarters! So close everyone could smell Carl the Flamingo’s piña colada breath at 9am.

That situation didn’t last long because goodr is on a rocketship to the f***ing moon. The office and warehouse relocated to the hangar (6,000 sqft space by LAX), then to The Lagoon, a 30,000 sqft warehouse in Inglewood, CA. Meanwhile, the Cabana stayed in Playa Del Rey, utilizing the entire space as a shop and community hub. It was glorious.

When COVID-19 hit, the Cabana closed. Months passed. The pandemic dragged on and on, and on and on and on, and on and on and on and on, and -- you get it. We decided to shut down the Playa del Rey shop permanently and find a NEW space. But where? West Hollywood? Melrose Avenue? Silver Lake? A floating boat-store on the LA River?!?!?!?!

For goodr’s Scumbag CEO Stephen Lease, one option shined brightest: Abbot Kinney, a mile long strip of trendy fashion, art and food just minutes from Venice Beach. Stephen always dreamed of opening a store on Abbot Kinney, in between dreams of octopuses riding jet skis and doing flips off humpback whales. Lo and behold, a space on Abbot Kinney became available!!! He The-Secret-ed that shit into existence. Thanks, Oprah.

The NEW goodr Cabana is located at 1348 Abbot Kinney Blvd. Venice, CA 90291. The heart of Abbot Kinney shopping district! (Sooo much better than the gallbladder.) The goodr flamingos spent a year imagining, designing and building this experiential shop that is equal parts retail and design. It’s not a store. It’s a party! (But it’s also a store.) 

The hours are 11am-6pm every day, starting 8/23/21. The sea levels will overtake LA on 5/3/53. Afterward the store will be underwater, with the same hours. So SQUAAAWWK right in!!! Our rad af neighbors include Clownerina, Beach Bordello, Muscle Beach, The Taco Stand In Front Of Whole Foods, The Venice Canals, The Monument To Voyeurism, The Mosaic Tile House, Harry Perry, Venice Townhouse. We fit in PERFECTLY.

PARTY ON!

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