Title

Skip to content
FREE U.S. Standard Shipping on Orders $50+
No Slip. No Bounce. All Polarized. All Fun.
×

Shopping Bag

Pink flamingo wearing sunglasses

Shipping, taxes, & discounts calculated at checkout

about us

OUR ORIGIN

The Story Behind $25 Active Sunglasses for Anyone

In 2015, goodr was created to solve a problem: running sunglasses were expensive, ugly, and over-engineered. To solve this, we set out to design a pair of running sunglasses that were affordable, stylish, and all performance. (Hold the B.S., please!). And so, goodr was born. BOOM. Problem solved. You're welcome.

no slip ● no bounce ● all polarized ● no slip ● no bounce ● all polarized ● no slip ● no bounce ● all polarized ● no slip ● no bounce ● all polarized ● no slip ● no bounce ● all polarized ● no slip ● no bounce ● all polarized ● no slip ● no bounce ● all polarized ● no slip ● no bounce ● all polarized ● no slip ● no bounce ● all polarized ● no slip ● no bounce ● all polarized ● no slip ● no bounce ● all polarized ● no slip ● no bounce ● all polarized ● no slip ● no bounce ● all polarized ● no slip ● no bounce ● all polarized ● no slip ● no bounce ● all polarized ● no slip ● no bounce ● all polarized ● no slip ● no bounce ● all polarized ● no slip ● no bounce ● all polarized ● no slip ● no bounce ● all polarized ● no slip ● no bounce ● all polarized ● no slip ● no bounce ● all polarized ● no slip ● no bounce ● all polarized ● no slip ● no bounce ● all polarized ● no slip ● no bounce ● all polarized ● no slip ● no bounce ● all polarized ● no slip ● no bounce ● all polarized ● no slip ● no bounce ● all polarized ● no slip ● no bounce ● all polarized ● no slip ● no bounce ● all polarized ● no slip ● no bounce ● all polarized ● no slip ● no bounce ● all polarized ● no slip ● no bounce ● all polarized ● no slip ● no bounce ● all polarized ● no slip ● no bounce ● all polarized ● no slip ● no bounce ● all polarized ● no slip ● no bounce ● all polarized ● no slip ● no bounce ● all polarized ● no slip ● no bounce ● all polarized ● no slip ● no bounce ● all polarized ● no slip ● no bounce ● all polarized ● no slip ● no bounce ● all polarized ● no slip ● no bounce ● all polarized ● no slip ● no bounce ● all polarized ● no slip ● no bounce ● all polarized ● no slip ● no bounce ● all polarized ● no slip ● no bounce ● all polarized ● no slip ● no bounce ● all polarized ● no slip ● no bounce ● all polarized ● no slip ● no bounce ● all polarized ● no slip ● no bounce ● all polarized ●

WHAT SETS US APART

How goodr is Changing the Active Eyewear Game

Two people wearing long tan trench coats and red sunglasses are on a golf course. One person is squatting, aiming a putt while holding a trophy, while the other stands in the background with a golf club.

Our Product

Every product we create must speak to our F’s: fun, fashionable, functional, and ‘ffordable. (We like F words.)

Person in a turquoise top holding a plush flamingo with sunglasses against a pink background.

Our Content

Creating connection is at the forefront of our marketing efforts. We’re recklessly committed to fun… blah, blah, blah, sunglasses. And so is our content.

Three friends, all wearing sunglasses, laugh and chat while sitting on colorful steps decorated with vibrant pillows. Behind them is a teal wall with the "goodr" logo. The setting has a relaxed, fun atmosphere.

Our Culture

We exist to give you permission to be unabashedly yourself… unless you’re an asshole.

THE ORIGINAL SIX

THE SUNNIES THAT STARTED IT ALL

A woman in black sunglasses with amber reflective lenses wearing a flame-patterned shirt and headband laughs. Three-quarter angle view of square-shaped black sunglasses with mirrored amber lenses.

Whiskey Shots With Satan

A woman in a white furry hat and white sunglasses with blue mirrored lenses looks to the side, a weight bench behind her. Three-quarter angle view of square-framed white sunglasses with blue reflective polarized lenses.

Iced By Yetis

Swedish Meatball Hangover-The OGs-RUN goodr-4-goodr sunglasses Swedish Meatball Hangover-The OGs-RUN goodr-1-goodr sunglasses

Swedish Meatball Hangover

A man and woman wearing hot pink sunglasses with teal lenses laugh while lounging on a tropical beach. Three-quarter angle view of pink sunglasses with teal reflective lenses.

Flamingos On A Booze Cruise

A woman in a bright orange outfit stands on a football field wearing bright orange sunglasses with blue mirrored lenses. Three-quarter angle view of translucent bright orange sunglasses with blue reflective lenses on a white background.

Donkey Goggles

BEST SELLER A woman in a wizard hat and big fake beard looks out, wearing translucent light blue sunglasses with gold reflective lenses. Three-quarter angle view of square-shaped sunglasses with light blue translucent frames and gold reflective lenses.

Sunbathing With Wizards

BEHIND-THE-SHADES LOOK INTO ALL THINGS GOODR
CULTURE GOODR PODCAST

BEHIND-THE-SHADES LOOK INTO ALL THINGS GOODR

The CULTURE goodr Podcast gives you an in-depth look into the goodr-verse. Although it may seem like we slam margaritas all day– we don't. We work even harder than we play and we're always evolving based on what we learn. Each week, goodr CEO Stephen Lease and Head of Learning and Development Shaun Tinney bring you a topic or guest that will show you how we grew a thriving startup that puts people first (and how we f*cked up along the way so you can avoid it.)

Join the goodr team

We are recklessly committed to fun. Blah blah blah Sunglasses.

Every pair of sunnies has a story
ORIGIN STORIES

Every pair of sunnies has a story

Ever wonder where names like Nessy’s Midnight Orgy or Whiskey Shots with Satan come from? Well, you’re in luck!!! Every pair of goodr sunglasses has its very own origin story on our blog goodrTIMES. Get the dirty deets behind some of your favorite pairs now…

peep these pairs

you've scrolled this far, might as well check out more sunnies

All Black Everything

Shop now

BOSLEY & FRIENDS

Shop now
Yes please!

Stay Up to Date

On our latest shades and exclusive deals