WHO STARTED GOODR? ...ALRIGHT, WE'LL TELL YOU.
One day “avid runner” Stephen Lease looked in the mirror and had an awakening: He looked like the biggest tool in the world. Lame hat, dorky shades, compression everything, giant arm sleeves, run belt with gels, and a performance diaper. (Okay, the performance diaper is a joke, but everything else is true). "What the f*** am I wearing right now?" he wondered.
After hitting rock bottom, Stephen noticed most runners weren't wearing overpriced high-performance sunglasses. They wore cheap sunnies from gas stations. There was a huge opportunity for stylish, fun, functional, affordable shades in the running space. This was the seed of goodr! (A pink, flamingo-shaped seed, watered with piña coladas.)
For the first two years, the trio kept the brand afloat while working full-time jobs. Did we mention Stephen created five failed companies before goodr? The sixth time is the charm! The brand quickly grew from three old chums in an apartment to 20 buddies in The Cabana (Playa Del Rey store) to 100+ lifelong BFFs in The Lagoon (Inglewood HQ and warehouse).
During its seven-year overnight success, goodr added five verticals (RUN, BEAST, BIKE, GOLF, GAME), expanded to seven frames (OGs, BFGs, Runways, Circle Gs, Mach Gs, VRGs & PHGs), collaborated with major brands (Warner Bros, The Rolling Stones, PBR, Dunkin'), and increased to 2,500+ stores in 20+ countries. In 2021, the brand launched The goodr Cabana, an experiential retail store located in the heart of the Abbot Kinney shopping district in Venice, CA. (It's not a store. It's a party! But it's also a store.)
goodr sunglasses have won several product awards, including Runner's World Gear of the Year (three times!), a GQ Fitness Award, and a Women's Health Fitness Award. Also, the brand received press coverage so good it FEELS like getting an award (Oprah Daily's Must-Have Gear, PGA Buyer's Choice, Rolling Stone’s Favorite Sunglasses For Athletes, Men's Health Best Buy, Outside's Best Cross Country Ski Touring Gear, Inc. Magazine's Best Places to Work).
OR SHOP FOR SUNGLASSES...
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LEARN MORE ABOUT GOODR
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