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goodr gives back

We give a flock

Supporting the Planet, People, and Animals

We're recklessly committed to fun... blah, blah, blah, sunglasses. But we're also recklessly committed to making the world a better place– no blah blah blah's about it. We know– a company stating they'll change the world?! HOW UNIQUE. To be clear, we don't take credit for the incredible work the organizations we support do to help people, animals, and the planet. But we do take our charitable commitments seriously and we're proud to share them with you.

1% For The Planet

1% For The Planet

These shades are trash– literally. In honor of Earth Day, we release our These Shades Are Trash sunnies, a pair of atmospheric clear frames with oceanic blue lenses made from 100% recycled plastic and 100% of the proceeds go to 1% For The Planet. As a member of 1% For The Planet, we're also climate neutral and donate 1% of our annual proceeds to verified nonprofits that support the earth and animals.

How goodr gives back

Check out some of the other incredible groups we've collaborated with for some sweet shades and even sweeter causes.



Community is pivotal in helping survivors of interpersonal violence heal. Aligning with the Breaking Silence group annual march, Walk Together, goodr created these sunnies to support the cause. All proceeds went to support their mission to engage and inspire communities to take action and recognize their responsibility for the impact interpersonal violence has on our culture. Learn more by visiting and shop From Hurt to Heard to show your support. 100% of the proceeds from these sunnies support Breaking Silence.


We're partnering with Wags & Walks again to help our beloved canine friends. goodr x Wags & Walks is proud to present a fetch-ing collaboration pair of doggo-inspired sunnies each year. Because let's get real, dogs are the BEST people!!! Wags & Walks' goal is to break the stigma around rescue dogs and decrease the number of dogs euthanized in local shelters by proving that you can rescue wonderful pups of all breeds, sizes, and temperaments. They strive to help pups find the loving forever homes they need and deserve. A portion of the proceeds from these sunnies will go to Wags & Walks. We hope that gets your tail wagging!!!


goodr loves Denver Zoo!!! It's dedicated to saving wildlife through education and conservation, gives a home to over 3,000 animals, and was the first Zoo in the US to provide naturalistic enclosures rather than cages with bars. (Carl the Flamingo suggested they include actual bars that serve drinks so he & his animal friends can party together, but hasn’t gotten a response yet.) Over the years, we've created sunnies inspired by their silverback gorillas (I'm Bringing Silverback), African penguins (All I Do Is Penguin-Win-Win), and, the rock stars of the animal world, flamingos (Party Like a Flock Star). All proceeds go to Denver Zoo.


Stop giving sharks a bad name, Hollywood!!! They're not monsters. They're incredible. Sharks predate the dinosaurs, play a vital role in the ecosystem, grow unlimited teeth, use a ‘sixth sense’ (electroreceptor organs) to track prey, evolved into 500+ species, and face more threats from humans than we do from them. (Plot twist: WE’RE the monsters.)
So, we created sunnies for shark lovers: These Frames Don't Bite.
At Georgia Aquarium, you can observe the tiger shark, whale shark, and great hammerhead. GA promotes the conservation of aquatic biodiversity throughout the world. As an animal research and care leader, they're dedicated to fostering a deeper appreciation for our ocean and the creatures that call it home. goodr is proud to support Georgia Aquarium with these sunnies and a charitable donation.

The Los Angeles LGBTQ Center

It's not just about slapping a rainbow flag on sunnies. goodr proudly supports the LGBTQ+ community. Our mission is: "We exist to give you permission to be unabashedly yourself...unless you're an asshole." We create sunnies every Pride Month to celebrate the LGBTQ+ community being their authentic selves. A portion of proceeds go to The Los Angeles LGBT Center, which provides lesbian, gay, bisexual, and transgender people programs & services including health, social services, housing, leadership, and advocacy. (Never sashay away from the fight for equal rights. Now put on these Pride sunnies and go from busted to dusted, okurrr?)

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