WE GIVE A FLOCK
We’re recklessly committed to fun… blah blah blah sunglasses! But we’re also recklessly committed to giving a flock about what matters most. No blah blah blah. At goodr, we’re what some might call overly enthusiastic about a lot of things, but some of these groups we’ve partnered with in the past and will continue in the future make our tail feathers flush pink with pleasure. Because they’re changing the world for good.
These Shades Are Trash
These shades are, LITERALLY, trash. The sunnies we recycle each year have atmospheric clear frames with oceanic blue lenses are made from 100% recycled plastic, the box is made from recycled paper, and 100% of the proceeds go to 1% For The Planet to give back to our planet.
All purchases from goodr.com help our pledge to give 1% of our annual gross sales to a variety of environmental nonprofits. Find out below where our 1% goes.
1% FOR THE PLANET
PROTECT OUR WINTERS
CALIFORNIA WILDLIFE CENTER
HEAL THE BAY
CORAL REEF ALLIANCE
NSW WILDLIFE INFORMATION AND RESCUE
CALIFORNIA STATE PARK FOUNDATION
PROTECT YOUR EYES FOR GOOD
Every purchase contributes to our 1% pledge.
Community is pivotal in helping survivors of interpersonal violence heal. Aligning with the Breaking Silence group annual march, Walk Together, goodr created these sunnies to support the cause. All proceeds went to support their mission to engage and inspire communities to take action and recognize their responsibility for the impact interpersonal violence has on our culture.
Learn more by visiting https://breakingsilence.org/ and shop From Hurt to Heard to show your support. 100% of the proceeds support Breaking Silence.
WAGS & WALKS
We're partnering with the good peeps at Wags & Walks again to help our beloved canine friends. goodr x Wags & Walks is proud to present this year's fetch-ing collaboration pair of doggo-inspired sunnies, In Dog We Trust. Because let's get real, dogs are the BEST people!!! Wags & Walks' goal is to break the stigma around rescue dogs and decrease the number of dogs euthanized in local shelters by proving that you can rescue wonderful pups of all breeds, sizes, and temperaments. They strive to help pups find the loving fur-ever homes they need and deserve. A portion of the proceeds from these In Dog We Trust sunnies will go to Wags & Walks. We hope that gets your tail wagging!!!
THE LOS ANGELES LGBT CENTER
Pride isn't just about slapping a rainbow on a sunglass (although rainbow sunnies look sick af). Our stated purpose as a company is: we exist to give you the permission to be unabashedly yourself…unless you’re an asshole. And that certainly includes being proudly gay, lesbian, bisexual, transgender, queer, plus any gender identities and sexual orientations not specifically covered by that umbrella (intersex, asexual, etc).
Our models here are sporting the 2022 Pride and No Prejudice shades. Be on the lookout for next year's pair!
Mbeli, Kali and Gunther became Denver Zoo's new troop of gorillas at the recommendation of the Association of Zoo and Aquariums Gorilla Species Survival Plan ensuring a healthy, genetically diverse population of gorillas in human care which provides an insurance policy for the species as the wild population declines. These shades are called Bringing Silverback in honor of those three awesome apes and 100% of proceeds go to supporting the wildlife conservation and education initiatives of the non-profit Denver Zoo.
Stay tuned for our next Denver Zoo collaboration shades!
goodr is proud to partner with the not-for-profit Georgia Aquarium. As a leader in aquatic research and exceptional animal care, they are dedicated to fostering a deeper appreciation for our ocean and the animals that call it home. goodr CEO Stephen Lease’s favorite animal is the octopus, so this collaboration was a no-brainer!!! (Unlike an octopus, which has NINE brains!!!) It’s no wonder the giant Pacific octopus is such a popular animal at Georgia Aquarium. These limited edition Octo-Posse Paparazzi sunnies were created to help Georgia Aquarium promote the conservation of aquatic biodiversity throughout the world.
Do More goodr
LILY’S PITCH “I’ve got an idea for an origin story where a gal buys a computer, and the keyboard has...
These burgundy golf sunglasses were inspired by an actual post spotted on Craigslist Missed Connections. Read the post, and then...
Most people get it wrong, Thinking a soul is something Gingers lack, When the truth of it is, Gingers all...