WHAT IS 1% FOR THE PLANET?
SHOW MOTHER EARTH YOU LOVE HER
WHERE DOES THE 1% GO?
PROTECT OUR WINTERS
Educating and empowering the outdoor community to take action to protect their passions.
Ensuring the preservation and propagation of the endangered Giant Panda.
CALIFORNIA WILDLIFE CENTER
Rescuing and rehabilitating injured and orphaned native wildlife.
HEAL THE BAY
Protecting the Greater Los Angeles coastline and restoring the waterways.
CORAL REEF ALLIANCE
Restoring and protecting the world’s coral reefs through partnerships with local communities.
NSW WILDLIFE INFORMATION AND RESCUE
Australia’s largest wildlife rescue organization.
CALIFORNIA STATE PARK FOUNDATION
Delivering innovative solutions for protecting and developing California’s State Parks.
THE FUTURE OF SUNGLASSES HAS THE PLANET IN MIND...
goodr’s CEO, Carl the Flamingo stated, “SQUAWWWWWKKKKKKKKKKK!!! SQUAWK SQUAWK, SQUAWK. SQUAWK.” Which roughly translates to, “We will continue to work towards a long term solution when it comes to the use of recycled goods in our products.”