EPISODE 86: WHY WE CREATED THE GOODR BRAND DIRECTIVE

A brand directive is a map for our culture to achieve our mission and vision...so how did we get here? And why? We're on a rocket ship to the moon at goodr, but we needed to pause and dig into the why/how/what of what we're doing.

Just the Highlights

00:40: SDL shares the four articles of the goodr Brand Directive

02:41: What was the impetus for creating the goodr Brand Directive?

09:32: "How does somebody end up like you?"

11:20: Why it's so important for everyone at goodr to know this stuff

14:11: The role of the customer at goodr

17:30: Shaun dissects the importance of connection