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EPISODE 87: HOW WE CREATED OUR ETHOS

EPISODE 87: HOW WE CREATED OUR ETHOS

What is a "brand ethos" and why does it matter? We define "ethos" as goodr's reason for being, and it doesn't have anything to do with sunglasses. (Whaaaaa?!?!)

Just the Highlights

01:19: The origins of goodr's two core values

05:15: goodr's ethos and how we define it

09:32: Why we live into "done is better than perfect"

18:19: Stephen's Brené Brown-inspired epiphany

21:28: "I'm really proud of where we come from...also I'm kind of sick of talking about it"

Tune in Now: Listen to the Episode Here

Get to know the dynamic duo

Meet the hosts

goodr CEO Stephen Lease wearing aviator-style black and grey sunglasses strikes a playful, action-ready pose, with his fists raised and one leg lifted, as if preparing for a kick.

stephen lease

Stephen Lease is the CEO (Chief Executive Octopus) of goodr and the co-host of the CULTURE goodr Podcast. Since Stephen co-founded the company in 2015, goodr has grown to over 140 employees, with award-winning sunglasses sold in more than 5,000 doors worldwide. Stephen’s spirit animal is an octopus, he’s soul-bonded with a basset hound, and he is 16% flamingo.

Smiling person wearing black sunglasses and a black shirt, posing with arms outstretched against a light background.

shaun tinney

Shaun Tinney is the Dean of goodr University (Head of Learning and Development at goodr) and the co-host of the CULTURE goodr podcast. When he’s not helping goodr employees level up their behaviors, he’s writing and performing music. Recently he released his first EP, Living Driven, about the quest for self-reliance, fresh perspective, and creative freedom.

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