EPISODE 101: FOCUS ON CUSTOMER CONNECTION

Every year at goodr, we choose a focus to guide our decisions. For 2024, our brand focus is customer connection—and it's changing how we do everything at goodr. In this episode of CULTURE goodr, Shaun and Stephen unpack our brand focus, why we chose it, and how we approach our work now through this lens.

JUST THE HIGHLIGHTS

02:36: When SDL realized what our focus should be

06:27: goodr's biggest challenge related to this year's focus

11:55: Turning a focus into actionable steps

16:55: How our 2025 focus has changed how we work

20:09: Shifting from "our people" to "our customers"