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A "game plan" at goodr is how we help our team grow in a tangible way through fun, education, rituals, and behaviors. So the goodr Playbook—Article Two of the goodr Brand Directive—is the formalized version of these game plans!

Just the Highlights

02:41: SDL's oft-repeated quips...and what sets goodr's culture apart

05:10: What we think is "fun" at goodr

10:53: "You better love the work, because it never goes away"

12:40: The key shared rituals we have at goodr

19:49: Why the vernacular we create and use is so important

24:21: How SDL's Brand Anchors realization happened

Tune in Now: Listen to the Episode Here

Get to know the dynamic duo

Meet the hosts

stephen lease

Stephen Lease is the CEO (Chief Executive Octopus) of goodr and the co-host of the CULTURE goodr Podcast. Since Stephen co-founded the company in 2015, goodr has grown to over 140 employees, with award-winning sunglasses sold in more than 5,000 doors worldwide. Stephen’s spirit animal is an octopus, he’s soul-bonded with a basset hound, and he is 16% flamingo.

shaun tinney

Shaun Tinney is the Dean of goodr University (Head of Learning and Development at goodr) and the co-host of the CULTURE goodr podcast. When he’s not helping goodr employees level up their behaviors, he’s writing and performing music. Recently he released his first EP, Living Driven, about the quest for self-reliance, fresh perspective, and creative freedom.

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