EPISODE 88: WHAT IS THE GOODR PLAYBOOK?

A "game plan" at goodr is how we help our team grow in a tangible way through fun, education, rituals, and behaviors. So the goodr Playbook—Article Two of the goodr Brand Directive—is the formalized version of these game plans!

Just the Highlights

02:41: SDL's oft-repeated quips...and what sets goodr's culture apart

05:10: What we think is "fun" at goodr

10:53: "You better love the work, because it never goes away"

12:40: The key shared rituals we have at goodr

19:49: Why the vernacular we create and use is so important

24:21: How SDL's Brand Anchors realization happened