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Episode 85: Defining the goodr culture

Episode 85: Defining the goodr culture

WTF is a Brand Directive? How do we define "culture?" And what are all the buzzwords we use inside the walls at goodr (and why?) In the return of the CULTURE goodr Podcast for the new season, CEO Stephen Lease gets into the goodr culture and why defining terms, message repetition, and revisiting things frequently are critical to creating and maintaining a strong, healthy company culture.

Just the Highlights

01:18: The inflection point for Stephen to define every buzzword in the goodr culture

02:05: How we define "culture" at goodr

07:45: Why do so many people know the goodr brand and culture so well?

10:59: Introducing The goodr Brand Directive!!!

19:37: Stephen gives rapid-fire definitions of words we use in the goodr culture

Tune in Now: Listen to the Episode Here

Get to know the dynamic duo

Meet the hosts

stephen lease

Stephen Lease is the CEO (Chief Executive Octopus) of goodr and the co-host of the CULTURE goodr Podcast. Since Stephen co-founded the company in 2015, goodr has grown to over 140 employees, with award-winning sunglasses sold in more than 5,000 doors worldwide. Stephen’s spirit animal is an octopus, he’s soul-bonded with a basset hound, and he is 16% flamingo.

shaun tinney

Shaun Tinney is the Dean of goodr University (Head of Learning and Development at goodr) and the co-host of the CULTURE goodr podcast. When he’s not helping goodr employees level up their behaviors, he’s writing and performing music. Recently he released his first EP, Living Driven, about the quest for self-reliance, fresh perspective, and creative freedom.

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