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What is a "brand anchor" and how does it work? goodr has four brand anchors—Product, Marketing, Operations, and People—and we need all four working together in harmony to succeed.

Just the Highlights

03:09: How we define "brand anchors"

05:10: Avoiding the curse of the one-hit wonder (and the origin of the 4 Fs)

09:13: goodr's approach to Marketing

13:10: What KPIs are really for

19:31: Stephen's Operations cheat codes

22:12: The goal of the People Herd at goodr

Tune in Now: Listen to the Episode Here

Get to know the dynamic duo

Meet the hosts

stephen lease

Stephen Lease is the CEO (Chief Executive Octopus) of goodr and the co-host of the CULTURE goodr Podcast. Since Stephen co-founded the company in 2015, goodr has grown to over 140 employees, with award-winning sunglasses sold in more than 5,000 doors worldwide. Stephen’s spirit animal is an octopus, he’s soul-bonded with a basset hound, and he is 16% flamingo.

shaun tinney

Shaun Tinney is the Dean of goodr University (Head of Learning and Development at goodr) and the co-host of the CULTURE goodr podcast. When he’s not helping goodr employees level up their behaviors, he’s writing and performing music. Recently he released his first EP, Living Driven, about the quest for self-reliance, fresh perspective, and creative freedom.

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