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October 2020

Sunglasses brand goodr knows you look like a total disaster during your daily jog*. In an effort to give you a shred of dignity, darling, they released a new line of high fashion cateye sunglasses called “The Devil Wears Runway.” The haute couture frame is a unique look for the running space AND the sitting-at-home-thinking-about-running space.

The in-vogue line includes four colorful styles: Vegan Friendly Couture, Haute Day in Hell, Gingham is Sooo Last Season, and Freshly Picked Cerulean. According to our sources**, legendary designer Donna Karan took one look at the sunnies, collapsed in the fetal position and cried “Noooo! I’ve wasted my life!”

goodr cateye sunglasses
Since launching in 2015, goodr has been renowned for fun, affordable sunglasses with no-slip no-bounce performance. PRODUCT AWARD BRAG TIME: The polarized shades won PGA Buyer’s Choice, Men’s Health Best Buy, and Runner’s World Gear Of The Year, twice. (For the OG and BFG frames - feathers crossed, these Runways snag win no. 3)

“We’re thrilled to bring swanky, chichi runway style to the running crowd,” said goodr’s avian CEO Carl the Flamingo. “We were going to pair them with six-inch stiletto running heels, but when we forced employees to do a test run, they tripped and broke their legs. Don’t worry-- they’re all fired.”

*Okay, that’s a bit harsh. Half-disaster.

**Our sources are real, they just go to a different school. You don’t know them.


Polarized Purrrfection

About goodr:

We exist to give you permission to be unabashedly yourself… unless you’re an asshole. We make badass $25 sunglasses that speak to the four F’s: Fun, Fashionable, Functional and Ffordable. They don’t slip or bounce while running, beasting, biking, golfing, or gaming… but if you’re an asshole they might burst into flames so watch out.
new cateye sunglasses


Freshly Picked Cerulean Origin Story

1. Azure. An old friend will come back into your life and give you a hug. Unfortunately, that old friend...

Vegan Friendly Couture Origin Story

The results are in! Cats don’t just love sun-bathing and getting their butts scratched! They also love Vegan Friendly Couture...

Haute Day in Hell Origin Story

The crowd of merciless demons, unspeakable beasts and shitty people getting tortured erupted in applause when they saw The Devil’s...