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It is a thing that does not die, a creature forged from steel and sheer appeal: tough sunglasses.
For centuries, sightings ceased. Whispers turned to myths, leading most to believe it had gone extinct. Until now. From the ashes and fables, a pair of sunglasses rose, and with them a legend returned. Here to defeat the forces of flimsiness, goodr sunglasses!!!
Water, sweat, sun—these destructive forces have nothing on a pair of goodrs. Made to withstand the test of time, our tough and durable sunglasses come armed with UV400 protection, polarized lenses, lightweight frames, and timeless designs. Take them on your most exhilarating, most exceptional, most magnificent adventures and trust us when we say they’re indestructible.
Seriously, they’re like tiny personal superheroes for your eyes who get major FOMO if they’re not included in your plans. So rest assured when you shop from goodr’s wide selection of sunnies, you’re getting high-quality without the high price tag. When it's time to purchase the right pair, you shouldn't have to choose between performance, personality, and price, we refuse to make you.

Our goodr frames and top-notch lenses are designed to stay put during the most intense workouts—marathons, bootcamps, HIIT, weight training, and more. We know things can get heated by the final mile or rep, and by then, you become well acquainted with your on-and-off again frenemy: sweat.
Hate it or love it, you're going to have to deal with perspiration if you’re moving your body. This makes your sunglasses more prone to constant readjustment or slippage. Nothing sounds more frustrating than being within sight of the finish line and fighting a losing battle with your sliding sunglasses.
Skip the worry and put your mind at ease with our grip-coated temples (that’s the word for the little bands on sunglasses that end behind your ear) and nose pads! This combo helps prevent your sunnies from slipping. The finishing touch that brings it all together is our ultra-light frames for easy wear, no bounce, and reducing any distractions you may experience from flimsy shades.
We’ve basically built the ultimate weapon against sweat with our impact-resistant sunnies, so whether you’re running, cartwheeling, or wrassling, goodrs stick by your side and face. They deliver superior clarity even when your heart rate is trying to escape your chest.
Some of our notable goodr sunnies that fight against sweat:
Bolt Gs: For the cyclists amongst us, a ventilated wrap lens so your vision stays crisp, not foggy, when you hit your top speed.
OGs: Classic square-framed sunglasses that go with any racket, net, and tennis serve and will make your opponents quake in their boots.
Bug Gs: Wrap sunglasses, designed for extra coverage against sun exposure at all angles on any field.
We’re not mind readers (innocent until proven guilty), but we know exactly what you’re looking for in a pair of sunglasses. Like right at this moment, you’re probably thinking, “Yeah, sweat-resistant, high-performing sunglasses sound great, but what about water resistance?” Well, friend-o-rino, we had the same thought (get out of our heads!!!).
Meet Tidal G, the perfect sunglasses for paddleboarding, kayaking, or running in the rain (perhaps toward the rom-com baddie of your dreams). After trial and error, like sending CEO Carl the Flamingo on a day of water park fun. He came back almost intact, but his sunnies remained pristine!!!
Tidal Gs come packed with a hydrophobic coating to repel the water spray that lands on them so that your vision doesn’t get impacted. This type of coating is also quick-drying and won’t absorb moisture. Plus, they’re sturdy enough to resist erosion caused by sand. And if you go overboard, your sunnies will float right back up due to the buoyant frames. You better believe these tough sunglasses will hold up against splash zones and submersion.

Harmful UVA and UVB rays are unseen but all around us when outdoors, and even worse news: they penetrate deep within your eyes and can cause sun damage and other visual impairments. But do not despair, for all goodr sunglasses come with 100% UV400 protection, blocking those UV rays from affecting your precious eyeballs (which is the level of protection recommended by many eye experts).
And if you really want to level up your eyeball health, get polarized lenses. This type of lens reduces glare on roads, water, and trails, and guess what? We’ve got plenty of sunglasses with this lens tech, so you can ditch squinting and embrace clarity. Polarized lenses enhance visual depth, allowing you to play any of your favorite sports with sunglasses on without them being an obstacle. Combine this with a scratch-resistant coating, and you’ve got a winner on your hands (our sunnies have literally won awards).
Whatever your sport or spontaneous adventure, your goodrs are putting in the extra hours. Play the overtime pickleball set, land the trophy fish, stay out until the streetlights come on. We’ll handle the glare and block 100% of UV, so the only thing burning is your passion, not your eyeballs. (Yes, eyeball sunburn is a real thing, so don’t be that guy.)
Oh, don’t you dare think the brainiacs at goodr HQ have left style out of the equation. You want tough sunglasses, not a tactical helmet. That's why we built ours in a riot of colors that won't wash out from sun, sweat, or salt.
Our frames are engineered to survive drops, bends, and daily chaos. These aren't just an accessory, they're the accessory. And with pricing that doesn't require a second mortgage, you can actually have fun. Try a new lens color. Test a wild frame. If they take a swim or go on an adventure without you, you can bet on them sticking along for the ride. So not only are we defeating the forces of flimsiness, but also the forces of a fashion disaster. Your adventure deserves a sidekick this unstoppable.
Check out our full lineup of unbreakable fun!
THE SUNNIES THAT STARTED IT ALL
THE STORY BEHIND THE SHADES