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  • EPISODE 90: THE PRODUCT...SUNGLASSES!
    May 7, 2024

    EPISODE 90: THE PRODUCT...SUNGLASSES!

    It's the fourth article of the goodr Brand Directive and it's how we pay our bills. Sunglasses is what we make, and Chief Creative Officer Mike Eddy talks about it with SDL in this product-focused episode.

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  • EPISODE 89: OUR FOUR BRAND ANCHORS
    April 23, 2024

    EPISODE 89: OUR FOUR BRAND ANCHORS

    What is a "brand anchor" and how does it work? goodr has four brand anchors—Product, Marketing, Operations, and People—and we need all four working together in harmony to succeed.
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  • EPISODE 88: WHAT IS THE GOODR PLAYBOOK?
    April 9, 2024

    EPISODE 88: WHAT IS THE GOODR PLAYBOOK?

    A "game plan" at goodr is how we help our team grow in a tangible way through fun, education, rituals, and behaviors. So the goodr Playbook—Article Two of the goodr Brand Directive—is the formalized version of these game plans!
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  • Episode 84: From F***ed to Fixed
    March 22, 2024

    Episode 84: From F***ed to Fixed

    How do we identify and fix problems at goodr? Frequently, intentionally, and with all the right people in the room. In episode #84 of CULTURE goodr, Stephen and Shaun talk "Fucked to Fixed," our trimesterly process of acknowledging and repairing what's broken at goodr.
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  • Episode 85: Defining the goodr culture
    February 28, 2024

    Episode 85: Defining the goodr culture

    WTF is a Brand Directive? How do we define "culture?" And what are all the buzzwords we use inside the walls at goodr (and why?) In the return of the CULTURE goodr Podcast for the new season, CEO Stephen Lease...

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  • Episode 81: Shifting from Quarters to Trimesters
    August 29, 2023

    Episode 81: Shifting from Quarters to Trimesters

    Shift happens at goodr, and a big shift we made this year was moving from a quarterly cadence for major events, reviews, and celebrations to a trimesterly schedule. So how's that going for us? In episode #81, Stephen and Shaun...

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  • Episode 79: Kim Scott Talks Radical Candor
    August 2, 2023

    Episode 79: Kim Scott Talks Radical Candor

    Kim Scott is a bestselling author (Radical Candor, Just Work), former CEO coach (Dropbox, Qualtrics, Twitter), and co-founder of a company that puts her ideas into practice. In episode #79 of CULTURE goodr, Stephen talks to Kim about Radical Candor,...

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