⇤

Culture

September 17, 2024

EPISODE 98: HOW TO BE CONFIDENT AT WORK
If you're anything like us, imposter syndrome creeps in at work sometimes. In this episode of the podcast, Shaun and Stephen get into confidence at work: how to build it, how to flex it, and what to do when you...
August 22, 2024

EPISODE 97: HOW TO BE A LEADER AT GOODR
"Being a leader" looks different to different groups, businesses, and settings, and our approach at goodr is...specific. In Episode #97 of CULTURE goodr, Shaun and Stephen define what it looks like to be a leader at goodr and the specific...
July 30, 2024

EPISODE 96: WHAT OUR BOARD OF DIRECTORS MEETINGS LOOK LIKE
Is it possible for a Board of Directors meeting to be fun? At goodr, it's a requirement, and in this episode of CULTURE goodr, Stephen and Shaun explain how—and why—our monthly BOD meetings are more than just a boring recitation of numbers.
July 16, 2024

EPISODE 95: WHY MEDIA TRAINING IS SO IMPORTANT
People care about stories. Do you have people inside your company who can tell your brand story effectively? In this ep, Shaun and Stephen explain why media training is so important to the success of your brand—and what can happen if you don't do it.
July 2, 2024

EPISODE 94: UNDERSTANDING THE 4 TYPES OF WORK
Do you know the types of work your team is doing? In this episode, Shaun and Stephen break down the 4 types of work we do at goodr, why it's so valuable to know and recognize each type, and how it influences our decisions.
June 20, 2024

EPISODE 93: TUESDAYS WITH CARL
What makes for a great meeting? In this episode of CULTURE goodr, Stephen and Shaun discuss Tuesdays With Carl, our version of an all-staff meeting, and what goes into it to make these meetings engaging, memorable, and f-ing FUN.
June 4, 2024

EPISODE 92: GOODR'S 2024 BRAND FOCUS
In the last episode, we heard about goodr's Brand Focus history. In this episode, Stephen and Shaun get into our 2024 Brand Focus and how it guides our decisions.
May 21, 2024

EPISODE 91: A HISTORY OF OUR BRAND FOCUS
Taking a brief detour from the four articles of the goodr Brand Directive, Stephen and Shaun discuss the history of our brand focus and what this looks like for 2024!
May 7, 2024

EPISODE 90: THE PRODUCT...SUNGLASSES!

It's the fourth article of the goodr Brand Directive and it's how we pay our bills. Sunglasses is what we make, and Chief Creative Officer Mike Eddy talks about it with SDL in this product-focused episode.
April 23, 2024

EPISODE 89: OUR FOUR BRAND ANCHORS
What is a "brand anchor" and how does it work? goodr has four brand anchors—Product, Marketing, Operations, and People—and we need all four working together in harmony to succeed.
April 9, 2024

EPISODE 88: WHAT IS THE GOODR PLAYBOOK?
A "game plan" at goodr is how we help our team grow in a tangible way through fun, education, rituals, and behaviors. So the goodr Playbook—Article Two of the goodr Brand Directive—is the formalized version of these game plans!
March 26, 2024

EPISODE 87: HOW WE CREATED OUR ETHOS
What is a "brand ethos" and why does it matter? We define "ethos" as goodr's reason for being, and it doesn't have anything to do with sunglasses. (Whaaaaa?!?!)

Previous
1
2
3
4
…
7
Next