Culture

July 16, 2024

EPISODE 95: WHY MEDIA TRAINING IS SO IMPORTANT
People care about stories. Do you have people inside your company who can tell your brand story effectively? In this ep, Shaun and Stephen explain why media training is so important to the success of your brand—and what can happen if you don't do it.
Read now
July 2, 2024

EPISODE 94: UNDERSTANDING THE 4 TYPES OF WORK
Do you know the types of work your team is doing? In this episode, Shaun and Stephen break down the 4 types of work we do at goodr, why it's so valuable to know and recognize each type, and how it influences our decisions.
Read now
June 20, 2024

EPISODE 93: TUESDAYS WITH CARL
What makes for a great meeting? In this episode of CULTURE goodr, Stephen and Shaun discuss Tuesdays With Carl, our version of an all-staff meeting, and what goes into it to make these meetings engaging, memorable, and f-ing FUN.
Read now
June 4, 2024

EPISODE 92: GOODR'S 2024 BRAND FOCUS
In the last episode, we heard about goodr's Brand Focus history. In this episode, Stephen and Shaun get into our 2024 Brand Focus and how it guides our decisions.
Read now
May 21, 2024

EPISODE 91: A HISTORY OF OUR BRAND FOCUS
Taking a brief detour from the four articles of the goodr Brand Directive, Stephen and Shaun discuss the history of our brand focus and what this looks like for 2024!
Read now
May 7, 2024

EPISODE 90: THE PRODUCT...SUNGLASSES!

It's the fourth article of the goodr Brand Directive and it's how we pay our bills. Sunglasses is what we make, and Chief Creative Officer Mike Eddy talks about it with SDL in this product-focused episode.

Read now
April 23, 2024

EPISODE 89: OUR FOUR BRAND ANCHORS
What is a "brand anchor" and how does it work? goodr has four brand anchors—Product, Marketing, Operations, and People—and we need all four working together in harmony to succeed.
Read now
April 9, 2024

EPISODE 88: WHAT IS THE GOODR PLAYBOOK?
A "game plan" at goodr is how we help our team grow in a tangible way through fun, education, rituals, and behaviors. So the goodr Playbook—Article Two of the goodr Brand Directive—is the formalized version of these game plans!
Read now
March 26, 2024

EPISODE 87: HOW WE CREATED OUR ETHOS
What is a "brand ethos" and why does it matter? We define "ethos" as goodr's reason for being, and it doesn't have anything to do with sunglasses. (Whaaaaa?!?!)
Read now
March 22, 2024

Episode 84: From F***ed to Fixed
How do we identify and fix problems at goodr? Frequently, intentionally, and with all the right people in the room. In episode #84 of CULTURE goodr, Stephen and Shaun talk "Fucked to Fixed," our trimesterly process of acknowledging and repairing what's broken at goodr.
Read now
March 13, 2024

EPISODE 86: WHY WE CREATED THE GOODR BRAND DIRECTIVE
A brand directive is a map for our culture to achieve our mission and vision...so how did we get here? And why? We're on a rocket ship to the moon at goodr, but we needed to pause and dig into the why/how/what of what we're doing.
Read now
February 28, 2024

Episode 85: Defining the goodr culture
WTF is a Brand Directive? How do we define "culture?" And what are all the buzzwords we use inside the walls at goodr (and why?) In the return of the CULTURE goodr Podcast for the new season, CEO Stephen Lease...
Read now