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It's the fourth article of the goodr Brand Directive and it's how we pay our bills. Sunglasses is what we make, and Chief Creative Officer Mike Eddy talks about it with SDL in this product-focused episode.

Just the Highlights

02:51: Stephen's definition of "sunglasses"

05:47: "How often does a fish realize it's in water?"

09:12: Where the 4 Fs came from and how we use them

15:31: What we learned from a massive product failure

22:11: Our POV on limited drops

Tune in Now: Listen to the Episode Here

Get to know the dynamic duo

Meet the hosts

stephen lease

Stephen Lease is the CEO (Chief Executive Octopus) of goodr and the co-host of the CULTURE goodr Podcast. Since Stephen co-founded the company in 2015, goodr has grown to over 140 employees, with award-winning sunglasses sold in more than 5,000 doors worldwide. Stephen’s spirit animal is an octopus, he’s soul-bonded with a basset hound, and he is 16% flamingo.

shaun tinney

Shaun Tinney is the Dean of goodr University (Head of Learning and Development at goodr) and the co-host of the CULTURE goodr podcast. When he’s not helping goodr employees level up their behaviors, he’s writing and performing music. Recently he released his first EP, Living Driven, about the quest for self-reliance, fresh perspective, and creative freedom.

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