02:13: "People think we slam margaritas all day, but..."
04:20: How we define "brand focus" and what's involved
08:29: The importance of message repeat
12:09: SDL's process for determining the yearly brand focus
21:10: A rundown of goodr's yearly brand focuses, starting with 2020
25:24: Areas of focus then become a practice
Tune in Now: Listen to the Episode Here
Meet the hosts
Stephen Lease is the CEO (Chief Executive Octopus) of goodr and the co-host of the CULTURE goodr Podcast. Since Stephen co-founded the company in 2015, goodr has grown to over 140 employees, with award-winning sunglasses sold in more than 5,000 doors worldwide. Stephen’s spirit animal is an octopus, he’s soul-bonded with a basset hound, and he is 16% flamingo.
Shaun Tinney is the Dean of goodr University (Head of Learning and Development at goodr) and the co-host of the CULTURE goodr podcast. When he’s not helping goodr employees level up their behaviors, he’s writing and performing music. Recently he released his first EP, Living Driven, about the quest for self-reliance, fresh perspective, and creative freedom.
