02:13: "People think we slam margaritas all day, but..."
04:20: How we define "brand focus" and what's involved
08:29: The importance of message repeat
12:09: SDL's process for determining the yearly brand focus
21:10: A rundown of goodr's yearly brand focuses, starting with 2020
25:24: Areas of focus then become a practice
stephen lease
Stephen Lease is the CEO (Chief Executive Octopus) of goodr and the co-host of the CULTURE goodr Podcast. Since Stephen co-founded the company in 2015, goodr has grown to over 140 employees, with award-winning sunglasses sold in more than 5,000 doors worldwide. Stephen’s spirit animal is an octopus, he’s soul-bonded with a basset hound, and he is 16% flamingo.
