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EPISODE 92: GOODR'S 2024 BRAND FOCUS

EPISODE 92: GOODR'S 2024 BRAND FOCUS

In the last episode, we heard about goodr's Brand Focus history. In this episode, Stephen and Shaun get into our 2024 Brand Focus and how it guides our decisions.

Just the Highlights

02:28: Stephen shares goodr's 2024 Brand Focus!

03:53: Why it's critical to connect our employees with our customers

10:42: "We get to put smiles on people's faces for a living"

13:30: Operation Consumer Connect

18:25: goodr gives customers ACCESS, period.

Tune in Now: Listen to the Episode Here

Get to know the dynamic duo

Meet the hosts

goodr CEO Stephen Lease wearing aviator-style black and grey sunglasses strikes a playful, action-ready pose, with his fists raised and one leg lifted, as if preparing for a kick.

stephen lease

Stephen Lease is the CEO (Chief Executive Octopus) of goodr and the co-host of the CULTURE goodr Podcast. Since Stephen co-founded the company in 2015, goodr has grown to over 140 employees, with award-winning sunglasses sold in more than 5,000 doors worldwide. Stephen’s spirit animal is an octopus, he’s soul-bonded with a basset hound, and he is 16% flamingo.

Smiling person wearing black sunglasses and a black shirt, posing with arms outstretched against a light background.

shaun tinney

Shaun Tinney is the Dean of goodr University (Head of Learning and Development at goodr) and the co-host of the CULTURE goodr podcast. When he’s not helping goodr employees level up their behaviors, he’s writing and performing music. Recently he released his first EP, Living Driven, about the quest for self-reliance, fresh perspective, and creative freedom.

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