EPISODE 95: WHY MEDIA TRAINING IS SO IMPORTANT

People care about stories. Do you have people inside your company who can tell your brand story effectively? In this ep, Shaun and Stephen explain why media training is so important to the success of your brand—and what can happen if you don't do it.

Just the Highlights

02:50: Takeaways from goodr's first media training class

07:57: Presenting versus storytelling

12:19: Weaving brand talking points into a personal story

17:21: How Stephen handles tough (or loaded) questions

23:15: "People want the thinking behind the idea, not just the idea."