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EPISODE 95: WHY MEDIA TRAINING IS SO IMPORTANT

EPISODE 95: WHY MEDIA TRAINING IS SO IMPORTANT

People care about stories. Do you have people inside your company who can tell your brand story effectively? In this ep, Shaun and Stephen explain why media training is so important to the success of your brand—and what can happen if you don't do it.

Just the Highlights

02:50: Takeaways from goodr's first media training class

07:57: Presenting versus storytelling

12:19: Weaving brand talking points into a personal story

17:21: How Stephen handles tough (or loaded) questions

23:15: "People want the thinking behind the idea, not just the idea."

Tune in Now: Listen to the Episode Here

Get to know the dynamic duo

Meet the hosts

goodr CEO Stephen Lease wearing aviator-style black and grey sunglasses strikes a playful, action-ready pose, with his fists raised and one leg lifted, as if preparing for a kick.

stephen lease

Stephen Lease is the CEO (Chief Executive Octopus) of goodr and the co-host of the CULTURE goodr Podcast. Since Stephen co-founded the company in 2015, goodr has grown to over 140 employees, with award-winning sunglasses sold in more than 5,000 doors worldwide. Stephen’s spirit animal is an octopus, he’s soul-bonded with a basset hound, and he is 16% flamingo.

Smiling person wearing black sunglasses and a black shirt, posing with arms outstretched against a light background.

shaun tinney

Shaun Tinney is the Dean of goodr University (Head of Learning and Development at goodr) and the co-host of the CULTURE goodr podcast. When he’s not helping goodr employees level up their behaviors, he’s writing and performing music. Recently he released his first EP, Living Driven, about the quest for self-reliance, fresh perspective, and creative freedom.

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