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We’ll cut you a deal: your mortgage payment for a pair of sunglasses. Deal? Oh, what’s that? NO?! How dare we price our performance sunglasses so high!!!
Yeah, we thought so. So why is the world of performance eyewear acting like your wallet is bottomless?! (Leave the bottomless for brunching.) We’ve asked the same question. The answer? They shouldn’t. Stop feeling financially blindsided, because with goodr, you get premium performance sunglasses that don’t cost a fortune, whether you're elite, casual, or full-send outdoor enthusiasts who refuse to sit still.
Expensive doesn’t always mean better. Some pairs may offer extra features for enhanced sports performance, but many don’t. The truth is, most inflated prices are actually due to the twin culprits we call marketing and branding. Maybe your fave celeb or influencer waltzes through Rodeo Drive and happens to get papped, or a glitzy commercial caught your eye.
Either way, you can get the same style and tech, if not more, in an affordable pair. You just happened to get entangled in that sweet, sweet celebrity perfume budget. So who’s doing it like these expensive brands, but inexpensively? goodr! Celebs wear ‘em and so do some of your favorite influencers, and guess what? So can you!!!
Instead of throwing all of your money into one pair, restricted to one sport or lifestyle, you can choose from a whole spread of our polarized sunglass options with UV400 protection and pick up different pairs for different sports and any occasion. (Hello 5K at 8 am and mimosas at 11 am.)
Every pair must be fun, functional, fashionable, and affordable (or ‘ffordable, IYKYK), intentionally designed to keep up with whatever chaos you choose. We don't overprice or over-engineer. Just over-the-top fashionable sunglasses that'll rock the socks right off your feet with their tech, with enough change left over to buy yourself another pair of socks.
Part of our commitment to our fans—both current and future (yes, we can see the future, but you didn’t hear from us)—is permitting you to be unabashedly yourself, unless you’re an a$$hole. And those aren’t just words; our sunglasses prove it.
Every pair of performance sunglasses can be worn by athletes at any level living wildly active lifestyles. Running only 1 mile? goodrs will cheer you on. Training for a triathlon? goodrs will keep up. Walking to happy hour? goodrs are here to partay!!! And we’re still affordable AF.
Not only are we committed to making top-notch sunglasses, but we’re also committed to making the world a better place so you can keep enjoying those awesome shades. We partner with organizations and charities that believe in the same things we do. By doing so, we’re committed to walking the walk, matching vibe for vibe, and giving a damn where it truly matters.
Just because we don’t charge top dollar doesn’t mean we’re skimping on those sunglasses features. Rest assured that our high-performance sunglasses are of high quality. We bake every essential ingredient into every pair we make.
So what’s in the recipe? Buckle up.
Polarized lenses. This glare-gobbling feature reduces the light that travels to your eyes so you get next-level clarity in any light. Because squinting through a run is not the vision. Check out That New Asphalt Smell or Amelia Earhart Ghosted Me.
Lightweight, no-slip grip frames. Like a free soloist, the frames grip onto your face from the track to the pool party and practically feel like you’re wearing nothing. Some of our recs: Flex G or Astro G.
Durable materials like laminated polycarbonate lenses, UV400 lens coatings to protect your eyes, premium polymer material, and more!!! Some picks for you: Bolt G or Bug G (Just pick materials based on your lifestyle needs.)
Just know that with any pair of goodr performance sunglasses, you’re getting a steal and every feature your heart and eyes could ever desire. Just don’t make it weird.
We’ve got it all. Seriously. From trendy colors to bold styles for all the way to budget-friendly performance—we prove you don’t need to drop a fortune to look (and see) like a million bucks. We peer into our crystal ball, not our bank account, and let what’s next drive what we drop.
Performance sunglasses shouldn’t be expensive. goodr offers style, tech, and sunglasses you actually want to wear without the wallet-weeping price tag. And remember… with low price tags comes great responsibility… aka don’t be an a$$hole.
So, runners, cyclists, and weekend warriors, rejoice!!! Your new favorite shades are here. And they don’t require a loan officer’s approval.
Keep your shades shining by adding a new sunglasses case to your cart, or go forth and shop our collection of affordable performance sunglasses that actually keep up.
THE SUNNIES THAT STARTED IT ALL
THE STORY BEHIND THE SHADES
