-
ORIGIN STORIES
- VRGs
- THE FUTURE IS VOID
- NAEON FLUX CAPACITOR
- VOIGHT-KAMPFF VISION
- SEE YOU AT THE PARTY, RICHTER
- MACH Gs
- CLUBHOUSE CLOSEOUT
- TALES FROM THE GREENSKEEPER
- AMELIA EARHART GHOSTED ME
- BUZZED ON THE TOWER
- CAPTAIN BLUNT'S RED-EYE
- FREQUENT SKYMALL SHOPPERS
- KITTY HAWKERS' RAY BLOCKERS
- OPERATION: BLACKOUT
- OGs
- A GINGER'S SOUL
- DON'T FLOCK WITH A FLAMINGO
- WAKKA WAKKA WAKKA WAKKA
- PROFESSIONAL RESPAWNER
- SIDE SCROLL EYE ROLL
- MODERN DAY SNAKE OIL
- BLUE SHADES OF DEATH
- ELECTRIC DINOTOPIA CARNIVAL
- SILVERBACK SQUAT MOBILITY
- THESE SHADES ARE TRASH
- DON'T TAB SHAME ME
- LOST IN TRANSITION
- BFGs
- HOOKED ON ONYX
- IT'S NOT JUST A GAME
- CITRON+ALT+DELETE
- MINT JULEP ELECTROSHOCKS
- DO YOU EVEN PISTOL, FLAMINGO?
- RUNWAYS
- WORKIN' IT FROM HOME
- MARY QUEEN OF GOLF
- RAGE QUIT IT AND HIT IT
- GINGHAM IS SOOO LAST SEASON
- HAUTE DAY IN HELL
- VEGAN FRIENDLY COUTURE
- FAST AS SHELL
- CIRCLE Gs
- FADE-ER-ADE SHADES
- I'M WEARING BURGUNDY
- IT'S NOT BLACK, IT'S OBSIDIAN
- INSERT COIN TO CONTINUE
- FRESHLY BAKED MAN BUNS
- INFLUENCERS PAY DOUBLE
- I PICKLED THESE MYSELF
- MIDNIGHT RAMBLE AT THE CIRCLE BAR
- NINE DOLLAR POUR OVER
- STRANGE THINGS ARE AFOOT AT THE CIRCLE G
- STOP, DROP AND SCROLL
- BODHI'S ULTIMATE WAVE
-
SPORTS
- IN THE WILD
- RUNNING [WITH A DONKEY] IS FUN?
- YOUR BEST RUNNING FRIEND
- THIS IS A GAMER
- FASTEST KNOWN TIME OR FUNNEST KNOWN TIME
- LIVING MY BEST LIFE BEING A MOM FIRST
- WHAT WE TALK ABOUT WHEN NOT TALKING ABOUT RUNNING
- ANIMAL CROSSING ISLAND
- WHAT THE HELL IS A BEAST?
- OFFICIAL SUNGLASSES OF THE OCR WORLD CHAMPIONSHIPS
- SATURDAY MORNING IN THE GRAND CANYON
- A BLIND BEAST KNOWS NO BOUNDARIES
- RUNNING THE BARKLEY IS FUN?
- BIG CAT BADASS
- BUT FIRST HAPPINESS
- LOS PADRES TRAVERSE FKT
- JAVELINA JUNDRED RACE RECAP
- OFFICIAL SUNGLASS PARTNER OF USA WEIGHTLIFTING
- WE'RE AN AVATAR
- GOODR UP YOUR GAME WITH ANIMAL CROSSING PATTERNS
- ON THE FENCE ABOUT SPIN CLASS!?
- PEDICABS IN NYC
- FLAMBOYANCE
- GOODR STAFF DEBUNK THE GAMER STIGMA
- CLG & FRENDZ DEBUNK THE GAMER STIGMA
- THE FLAMBOYANCE DEBUNKS THE GAMER STIGMA
- A GOODR WEDDING
- A CHAT WITH ALEXI PAPPAS
- RACE RECAPS
- IT'S OKAY TO HATE VIRTUAL RACES
- CARL'S TOUR DE FRANCE RECAP 2020
- SPEED PROJECT 2019
- TIPS & TRICKS
- RUNNING WHILE HIGH
- IT'S NOT A BOGEY, IT'S A FLAMINGO
-
SHENANIGANS
- IN THE PRESS
- A TALE OF THE GOODR CABANA
- GOODR x REEBOK
- PARTNERING WITH BIGGEST ESPORTS ARENA IN NORTH AMERICA!
- SEASON 03 OF CULTURE GOODR IS OUT
- YOU HAD ME AT DUNKIN'
- TROPICAL OPTICALS
- THE ROLLING STONES X COSMIC CRYSTALS
- COSMIC CRYSTALS
- GOODR REWIND
- THE ROLLING STONES ALBUM SERIES
- THE FUTURE IS VRG
- ROLLING STONES HOT LIPS
- INTRODUCING GAME GOODR
- GAME GOODR PARTNERS WITH CLG
- WONDER WOMAN SEQUEL
- NEW CATEYE SUNGLASSES
- POW! BAM! BATMAN SUNGLASSES!
- GOODR PARTNERS WITH PABST BLUE RIBBON
- WONDER WOMAN 1984 SUNGLASSES
- GOODR RELEASES AVIATORS
- RUNNER'S WORLD GEAR OF THE YEAR
- CARL'S INNER CIRCLE
- goodr GIVES BACK
- GOODR x DENVER ZOO
- JUST FLOCKING VOTE
- BLACK LIVES MATTER
- GOODR x 1% FOR THE PLANET RECYCLED SUNGLASSES
- BRAVE LIKE GABE
- SOCAL SPECIAL OLYMPICS COLLAB
- SUNGLASSES ON THE FRONTLINE
- 100% CARBON NEUTRAL
- BREAKING SILENCE 2019
- BREAKING SILENCE 2020
- BREAKING SILENCE 2021
- FUN
- GIFT GUIDE
- BEHIND THE DREAMS: THE CIRCLING
- CARL AND HIS IDIOT COUSIN TEDDY
- DUST OFF YOUR LIBRARY CARD
- DEEP DIVE
- THE BEST RUNNING SUNGLASSES GUIDE ON THE ENTIRE INTERNET
- WHY YOU NEED ORANGE SUNGLASSES
- COMPANY CULTURE WHILE WORKING REMOTELY
- GET TRENDY WITH OUR NEW HIPSTER SUNGLASSES
- THE BEST WOMEN’S SUNGLASSES
- BEST GOLF SUNGLASSES
- BEST SUNGLASSES FOR MEN
- NEON SUNGLASSES
- THE BEST PINK SUNGLASSES
-
CULTURE
- CULTURE GOODR PODCAST
- S03E01
- S03E02
- S03E03
- S03E04
- S03E05
- S03E06
- S03E07
- S03E08
- S03E09
- S03E10
- S03E11
- S03E12
- S03E13
- S03E14
- S03E15
- S03E16
- S03E17
- S03E18
- S03E19
- S02E01
- S02E02
- S02E03
- S02E04
- S02E05
- S02E06
- S02E07
- S02E08
- S02E09
- S02E10
- BONUS EPISODE 01
- BONUS EPISODE 02
- BONUS EPISODE 03
- BONUS EPISODE 04
- BONUS EPISODE 05
- REMIX SERIES 01
- REMIX SERIES 02
- REMIX SERIES 03
- REMIX SERIES 04
- REMIX SERIES 05
- REMIX SERIES 06
- REMIX SERIES 07
- S01E01
- S01E02
- BLACKOUT TUESDAY
- S01E03
- S01E04
- S01E05
REMIX SERIES 01: RUNNING FOR REAL WITH TINA MUIR
REMIX SERIES 01: Running for Real with Tina Muir
So you f*@#%ed up. How do you move forward? It’s way too easy to point fingers or give a performative apology that means nothing to anyone. goodr’s own Chief Executive Octopus, Stephen Lease, went on Tina Muir’s Running for Real podcast to talk about how we owned our biggest mistake a few years ago and have used it as an opportunity to learn, evolve, and ultimately become a stronger brand. After all, if the goal is being authentic and people don’t like you, it’s ok. But if the goal is being liked and people don’t like you, you’re f*@#%ed.

THE EPISODE IN A VERY SMALL NUTSHELL:
There is growth in failure.
goodr’s co-founder and CEO, Stephen, was invited to join the amazing Tina Muir on her show to go into the details of what our biggest f-up has been and how we have worked as a company since then to focus our brand.
We call it Pineapple Gate. A few years ago we posted a photo on social media promoting a pair of our sunnies (Pineapple Painkillers). The content received backlash and the experience served as a wake up call to this small but growing company of running weirdos who like flashy colors and funky puns. Just because we are a fun brand does not mean we get carte blanche on our jokes. We needed to assess our tone-deafness. Instead of pointing fingers, deflecting, or some other lame response to getting in trouble, we owned up to the fail. This was a chance to look inwards and see how we needed to improve to help ourselves grow in the midst of this failure.
The first step was putting in place a system of checks and balances. Every pair of sunnies goes through a naming process which now goes through committee. Our copy on our website and social media is funny (comedy gold, really) and sometimes NSFW, but we now follow a strict set of ethical rules. Even our flamingos who work at the goodr Lagoon are held to a high ethical standard where safety and giving back are part of our daily culture. In Stephen’s words, our brand isn’t for everyone and that is fine. Own the mistakes, accept progress over perfection, and always live in empathy. We flamingos just have a rosey outlook on life. Must be our lenses. And the shrimp.
If you haven’t subscribed to our email list, do that now. And be sure to head over to like all of the pictures on the @culturegoodr Instagram. Go crazy, we won’t judge you for it.
This episode of CULTURE goodr REMIX series was provided by Running for Real with Tina Muir.

LOOKING FOR MORE?
The Rolling Stones Album Series
All four pairs have polarized lenses and won’t slip or bounce while you dance like an idiot in your room...
Javelina Jundred Race Recap
When you hear, "running 100 miles in the desert," are you like, "SIGN ME UP!?" or "What the f is...
Bonus Episode 05: Work-Life Integration
Most people spend more time with their co-workers than their family. Imagine if you loved your work so much you...