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Sunglasses brand goodr hopped in the DeLorean...

...traveled to the future, stayed there a really long time because 2020 is a dumpster fire, and returned with a new line: The VRGs. These futuristic monolens frames have the performance benefits to take you from soaring through clouds in the virtual world to stumbling through a pool party in meatspace. (Mmm, meatspace. *drools*)
The inaugural VRG line includes three styles, named Style 1, Style 2, and Style 3. Just kidding. That’s boring af. As always, the colorful frames have equally colorful names: Naeon Flux Capacitor, Voight-Kampff Vision, and See You At The Party, Richter. All three pairs have a sleek, glare-reducing polarized lens and won’t slip or bounce while you run away from your robot overlords dodging mad laser beams.
goodr futuristic sunglasses on DeLorean
This is the third new line of sunglasses goodr launched this year. In March, the brand released the Circle Gs, teashade-shape frames perfect for hipsters to rock ironically and non-hipsters to rock non-ironically. In May, goodr released the Mach Gs, smooth, sleek aviator-style frames (minus nosepads) made to give you speed if you feel the need.

In celebration of the VRGs, goodr CEO Carl the Flamingo said, “SQUAAAWK!” This roughly translates to: “I am not a replicant. I am a flamingo. I am the real Carl. I am not an imposter. The VRG sunglasses are pleasing. Everything is going according to plan. This is not an evil plan. I am not evil. I am good. And a flamingo. Not a replicant. That is all.”

goodr launched in 2015 and is renowned for making fun, affordable sunglasses. PRODUCT AWARD BRAG TIME: The brand won Runner’s World Gear of the Year twice, plus PGA Buyer’s Choice, Men’s Health Best Buy, Rolling Stone’s Favorite Sunglasses For Athletes, GQ’s Best Sunglasses of 2020, and Inc. Magazine’s Best Places To Work.



The VRGs

Naeon Flux Capacitor


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The VRGs

Voight-Kampff Vision


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Naeon Flux Capacitor Origin Story

This week we were super excited to release our new, futuristic line of VRG sunglasses. That is, until we checked...

Voight-Kampff Vision Origin Story

1. You’re walking through a meadow and see a sheep stuck on its back. You are not helping it. Why?...

See You at the Party, Richter Origin Story

We’ve all been in that awkward situation where you get in a fist fight with your enemy and throw them...


We exist to give you permission to be unabashedly yourself… unless you’re an asshole. We make badass $25 and in this case $35 sunglasses that speak to the four F’s: Fun, Fashionable, Functional and Ffordable. They don’t slip or bounce while running, beasting, biking, golfing or gaming... but if you’re an asshole they might burst into flames so watch out.

new VRG goodr sunglasses monolens futuristic sunglasses


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