Episode 51: Playing Big & Doing Things Worth Talking About
When goodr first started selling sunglasses, they shipped in a zip-top bag. The product was remarkable. The packaging was not. In this episode, Stephen and Shaun discuss goodr's strive to be remarkable, with amazing new packaging, irreverent product names (Flamingos on a Booze Cruise), a quarterly pitch festival, the annual Flamingo Awards, the creation of Carl the Flamingo, a hilarious billboard campaign in Carl, GA (population: 269), and The goodr Cabana, a gorgeous experiential store in Venice, CA's trendy Abbot Kinney shopping district. (The decor? "Tropical surrealist"...with 14-foot sunglasses on the roof!!!)
"We define remarkableness as playing big and doing work worth talking about," explains Stephen. "You actually just need to teach failure because to get people really to play big, they have to be okay with failing first."
"At goodr, I think we do a good job of creating a safe space for people to fail in," adds Shaun." When you do that, people tend to jump from higher and higher." "And that creates remarkableness over time," concludes Stephen.
Wow! That was AMAZING! I wish I was remarkable! But I'm not! I'm just the boring ghost of a basset hound who haunts The Lagoon, learned how to read, and writes blog entries about new episodes of CULTURE goodr! What? What?! WHAT?!?! That IS remarkable?!?!? WOO-HOO!!!! I'M REMARKABLE!!! [CHASES TAIL IN CIRCLES FOR TEN MINUTES]
THE SUNNIES THAT STARTED IT ALL
THE STORY BEHIND THE SHADES