People are obsessed with birdwatching, and we’re not just saying that because our CEO is a flamingo. Meet Birder Fervor, a collection of limited-edition shades inspired by people’s fascination with birdwatching. Up first? Look Macaw, I Made It!!! These textured fuzzy shades are inspired by the brilliant, colorful scarlet macaw. They come with a custom box that can be converted into a birdhouse, so you can spy on our feathered friends to your heart’s content. (Oooh, is that a Hottentot Buttonquail?!) Snag a pair before they fly away, and keep an eye out for even more Birder Fervor shades dropping in 2025!!!