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  1. Snow G Origin Story THESE NEW SNOW GS ARE SNOW JOKE!!! We thought it was a little strange at our recent product meeting when we saw that Carl the Flamingo had a whole karaoke setup rigged in our conference room. Apparently the idea for these incredible Snow G snow goggles was actually planted in his brain way back in 1990 when he heard Weird Al’s parody, “The White Stuff,” while enjoying a hot toddy apres ski at Sugarbush Mountain. After indulging in several alcoholic beverages at the lodge, he wrote this little...
  2. Episode 15: We Have No Bosses! “I’m not your boss, you’re your boss.” This a phrase used quite often at goodr. We all say we don’t want a boss… but it’s harder than you think. We built our own performance and review system based on Drive by Daniel Pink with the goal of no bosses. THIS WEEK’S EPISODE IN A VERY LARGE NUTSHELL: When Stephen worked in corporate America he started an Evernote of all the things he would do when he ran his own company one day. The list consisted of limited vacay, a liberal work from home policy, ...
  3. Javelina Jundred Race Recap It’s 2020, the year of no races except the few that persevered through pandemic guidelines. One of those gems was Aravaipa Running’s Javelina Jundred. A 100 mile and 100K course rolling through Arizona’s Sonoran Desert. If you’re looking for a recap of the Javelina Jundred 100-miler, you’ve come to the right place. On the drive back to SoCal post race I started a note in my phone. It began: “ Initial feelings: Holy shit, this is the raddest thing I’ve ever experienced.” Shelby Farrell at Jav...
  4. Remix Series 05: Story of a Brand (Part 1) REMIX SERIES 05: STORY OF A BRAND Part 1 Run a marathon? I can do that. Start a company? I can do that. Wear a different crazy patterned shirt to work every day? I can do that. Stephen Lease is the king of "I can do that" and in this part 1 episode of the Story of a Brand podcast, he talks with host Ramon Vela about how everyone should be taught some fundamental lessons if they're just starting out and interested in launching their own venture. THE EPISODE IN A VERY SMALL NUTSHE...
  5. Level 1 Rail Jam Recap Puffing on a shrimp pipe in a tropical chalet tucked atop flawlessly engineered artificial snowy mountains on his private island, goodr CEO Carl the Flamingo pondered aloud to himself– where are all the gnar in-person ski parties for 2-plankers looking to carve up only the very dopest of slopes? Where could a beach bird with the nerve to swerve scratch that itch at a mountain-side rager?! Where can this feathered snow fiend de-boggle his snow goggles and rock his hot toddy body like his very ...
  6. Dream Team x BEAST goodr HAVE YOU EVER LOOKED AROUND... ...and thought “there’s too many dudes on the dance floor?” Well, a similar thing happened to me in obstacle course racing. Hi, I’m Nicole Mericle! I’m a professional obstacle course racer and I noticed something alarming a couple years ago. There’s way more men in OCR, like about 70% of participants. As we get into competitive and elite races, we see even fewer female participants. Which has me wondering, WHERE MY GIRLS AT? Well, I asked them (the girls) and ...
  7. They Were Out Of Black Origin Story A SNAPSHOT OF THE GRIM REAPERS OF NORTH AMERICA CONFERENCE We know what you’re thinking… There’s a conference? There’s more than one Grim Reaper?! Uh, obviously!!! According to a quick search we did online, it appears that 65 million people die each year worldwide. That is 178,000 each day, 7,425 each hour, and 120 each minute. In the United States alone, 2.6 million people die each year. That is 7,123 each day, 297 each hour, and 5 every minute. That’s way too many souls for one reaper to r...
  8. Los Padres Traverse Fastest Known Time THERE’S NO FUCKING SNOW IN SANTA BARBARA, ONLY SURFING, THE ENDLESS SUMMER, AND THE HOPE RANCH SURF CLUB. Unless you’re a clear 60 miles as the seagull flies (do seagulls fly that far or just crows?) from the Pacific, or nearly three hours and 115 circuitous-as-shit miles as the automobile drives out of the beachy paradise town, deep within the wilderness that is the little known, yet not to be underestimated Los Padres National Forest... Stretching from LA to beyond the beautiful Big Sur coa...