No Slip. No Bounce. All Polarized. All Fun.
Every product we create must speak to our four Fs:
Fun, Fashionable, Functional, and 'Ffordable. (We love F-words!!!)
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Our Origin Story:
In 2015, goodr was created to solve a problem:
running sunglasses were expensive, ugly, and over-engineered. To solve this, we set out to design a pair of running sunglasses that were affordable, stylish, and all performance. (Hold the B.S., please!) And so, goodr was born. BOOM. Problem solved. You're welcome.
But while we make badass sunnies, that's not our mission. Our mission? We exist to give you permission to be unabashedly yourself...unless you're an asshole. At goodr, our core values are Fun and Authenticity.
Fun mantra: We’re recklessly committed to fun… blah, blah, blah, sunglasses!
Authenticity mantra: If the goal is being authentic and people don’t like you, it’s okay. If the goal is being liked and people don’t like you, you’re f*cked.