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Episode 76: The Story Behind Our Content With Barret Bowman
June 20, 2023

Episode 76: The Story Behind Our Content With Barret Bowman

You've seen our photos and videos...but have you ever wondered about the thought process behind our content? In episode #76 of CULTURE goodr, Shaun talks to Barret Bowman, our Head of Content, about goodr's content story.

Just the Highlights

6:08: Our philosophy on content
14:33: How we make great content with budgetary constraints
20:29: What Barret learned about cadence, scaling, and connection from an early photoshoot
25:40: Explaining goodr's 'absurdometer'
32:55: Barret shares the 'moon moment' he had during the Snow G photoshoot

Tune in Now: Listen to the Episode Here

Get to know the dynamic duo

Meet the hosts

goodr CEO Stephen Lease wearing aviator-style black and grey sunglasses strikes a playful, action-ready pose, with his fists raised and one leg lifted, as if preparing for a kick.

stephen lease

Stephen Lease is the CEO (Chief Executive Octopus) of goodr and the co-host of the CULTURE goodr Podcast. Since Stephen co-founded the company in 2015, goodr has grown to over 140 employees, with award-winning sunglasses sold in more than 5,000 doors worldwide. Stephen’s spirit animal is an octopus, he’s soul-bonded with a basset hound, and he is 16% flamingo.

Smiling person wearing black sunglasses and a black shirt, posing with arms outstretched against a light background.

shaun tinney

Shaun Tinney is the Dean of goodr University (Head of Learning and Development at goodr) and the co-host of the CULTURE goodr podcast. When he’s not helping goodr employees level up their behaviors, he’s writing and performing music. Recently he released his first EP, Living Driven, about the quest for self-reliance, fresh perspective, and creative freedom.

Two people joyfully running on a beach path while walking basset hounds, wearing colorful casual outfits and sunglasses under a clear blue sky.
Two people joyfully running on a beach path while walking basset hounds, wearing colorful casual outfits and sunglasses under a clear blue sky.
Three-quarter angle view of square brown tortoiseshell sunglasses with brown non-reflective lenses on a white background. All-time Best Seller

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