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ROAD, MOUNTAIN, GRAVEL, TRIATHLON, CX...

Do you show up to a group ride in full 2014 Team Sky kit? You ride you. Do you have a power meter, heart rate monitor, cadence sensor, and a subscription to Strava Summit but honestly have no clue what to do with all that data afterward? You ride you. Do you Nair every inch of your body hair to gain an extra few watts? You ride you.

CYCLING SUNNIES BUILT FOR SPEED

Polarized

Wrap Gs

Nuclear Gnar

$45

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Polarized

Wrap Gs

I Do My Own Stunts

$45

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Polarized

Wrap Gs

Look Ma, No Hands!

$45

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HOW WE HELP YOU BIKE GOODR

1 NO SLIP
2 NO BOUNCE
3 ANTI FOG
5 ALL EXTREME

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THE BEST CYCLING SUNNIES

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The VRGs

The Future is Void

$35

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CYCLING SHENANIGANS

S03E015: Bike Community Manager

In season 3, episode 15 of CULTURE goodr, Shaun and Stephen discover that their copywriters are wasting the first paragraph...

On the Fence About Spin Class?

At first Carl the Flamingo thought the idea was preposterous. “Let me get this straight,” he squawked, “you’re going to...

Lost in Transition Origin Story

“I got lost in transition between swimming and cycling. I couldn’t remember where the f*** I left my bike. I...

Bike goodr campaign