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Sunglasses brand goodr is thrilled to announce they are the official sunglass partner of USA Weightlifting for 2021.

Through their partnership, the totally ripped brands will develop weightlifting-inspired shades, launch exclusive giveaways, donate products to athletes at USAW events, and give every goodr employee a personal trainer to spot their deadlifts. (This last point is more of a hope expressed by the goodr team than a fact...)
BEAST goodr x USA Weightlifting logos
goodr launched in 2015 with performance sunglasses for runners. Due to their insatiable lust for power, they added four verticals, creating sunnies for beasting, cycling, golfing and gaming. In 2018, BEAST goodr launched, catering to the CrossFit/OCR/functional fitness/weightlifting community. The shades feature polarized lenses, promise no-slip no-bounce performance, and include a BFG frame option for those with bigger melons.

In celebration of the partnership, goodr’s avian CEO Carl the Flamingo said, “SQUAAAWK!” This roughly translates to: “We are psyched to join forces with USA Weightlifting for 2021. They probably picked us because I’m so ripped. It’s hard to tell, because I’m a bird, but I have a very chiseled physique. I am an absolute unit. My body is perfect. Feast your eyes.”

BEAST goodr sunglasses on weightlifting flamingo

About USA Weightlifting:

USA Weightlifting, a member of the United States Olympic & Paralympic Committee (USOPC) and the International Weightlifting Federation (IWF), is the national governing body for the Olympic sport of Weightlifting in the United States. USA Weightlifting’s mission is to support U.S. athletes in achieving excellence in Olympic and world competition and to support, promote and educate a diverse and inclusive community of Weightlifting and the use of the barbell in the United States. For more information, visit

About goodr:

We exist to give you permission to be unabashedly yourself… unless you’re an asshole. We make badass $25 sunglasses that speak to the four F’s: Fun, Fashionable, Functional and Ffordable. They don’t slip or bounce while running, beasting, biking, golfing or gaming… but if you’re an asshole they might burst into flames so watch out. Over five years, the company has grown to over 70 employees, collaborated with major brands (Warner Bros, PBR, The Rolling Stones) and won several awards (Runner’s World Gear Of The Year 2x, PGA Buyer’s Choice, Men’s Health Best Buy, GQ’s Best Sunglasses of 2020, Rolling Stone’s Favorite Sunglasses For Athletes, Inc. Magazine’s Best Places To Work).

girl weightlifting while wearing goodr sunglasses
BEAST goodr sunglasses x USA Weightlifting Press Release


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