goodr Collaborates with Special Olympics Southern California to Promote Inclusion
Sunglasses brand goodr collaborated with Special Olympics to create Mission: Inclusion Vision*, a themed pair of shades. Inspired by the Special Olympics logo, the sunnies feature stylized red and white frames with gray polarized lenses. 1,000 copies are available and all proceeds go to Special Olympics Southern California.
The sunglasses contain all of the no-slip, no-bounce performance** the public has come to expect from goodr. The two-time Runner’s World Gear of the Year-winning brand has always leaned into its core values of fun and authenticity, creating irreverent content with people of all abilities, races, sexual orientations, gender identities, ages, and backgrounds.
“SQUAAAWK!” said Carl the Flamingo, goodr’s avian CEO. This roughly translates to: “goodr is all about giving back. We’re thrilled to collaborate with Special Olympics to create a new world of inclusion and community. I don’t know if I’ll ever accept my second cousin Teddy the Turkey because he’s super annoying***, but I’ll try. How about that?”
*No, this is not related to those explosion-filled blockbusters starring that Tom guy who always seems to be running.
**Do you think they’d slip or bounce if that Tom guy wore them while clutching the side of a moving aircraft? Just wondering.
***He’s a loud eater and stops suddenly while walking and sniffs instead of blowing his nose and it’s JUST. A BIT. MUCH.
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About goodr: Our mission: We exist to give you permission to be unabashedly you...unless you’re an asshole. Through our reckless commitment to fun, blah blah blah...sunglasses. Basically, we make badass performance sunnies that speak to the 4 Fs: Fun, Fashionable, Functional and Ffordable. @goodr | goodr.com