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goodrTIMES

BECAUSE WHO CAN'T APPRECIATE THE GIFT OF SUNGLASSES??!

Gifts. Gifts for friends, gifts for family, gifts for frenemies, gifts for yourself. Heck! Even gifts for krakens! It doesn’t matter who you’re shopping for, giving people things is fun. Even giving animals things is fun. Raise your hand if your dog had the best quarantine birthday of all time this year?! Thought so.

To help make your goodr inflight shopping experience (oh snap… you’re not on a plane? Just pretend with us…) as fun as possible, we compiled this all encompassing gift guide. It is basically us talking about why our sunglasses are the best for anyone who doesn’t like their sunnies slipping off of their face while they’re moving their body. goodr sunglasses were originally created with runners in mind, however, when you win a bunch of product awards… Runner’s World Gear of the Year twice, features in PGA Buyer’s Choice, Men’s Health Best Buy, and Rolling Stone’s Favorite Sunglasses for Athletes, (not to brag or anything…) non-runners converted to being loyal goodr-wearers too. For that reason, we can say with confidence that anyone with eyeballs that you buy goodr sunglasses or our blue light blocking glasses for will think you’re the coolest gift-giver ever.

Meet some of our #1 styles:

You can't go wrong with these top dogs. One of these products is even named after a dog. Long live the king!

Let's break it all the way down to funky town for you. Who are you shopping for? Click and discover what the goodr secret shoppers think will be the best match for what you're looking for:
Graphic of Carl asking "What the flock should I buy a Kraken?" surrounded by holiday gifts

GIFTS FOR RUNNERS

“How can anyone enjoy running?!” The age-old question of the non-runner. It seems probable that runners have completely different brain wiring. We’ll have our lab flamingos run some tests on that… One thing we can say for certain is that runners are known to be a little particular. This makes gift buying extra fun! Have you ever tried to buy running shoes with a runner???! Torture.

We’ve made shopping for that special weirdo *ahem* runner in your life easy for you by narrowing the options down to topics that matter. Not to mention, we are 1000% positive that a runner will not be disappointed with the gift of running sunglasses.

** No runners were actually tested on… yet…

*** We don’t have lab flamingos, so you have nothing to worry about… yet…

THE BEST RUNNING SUNGLASSES TO BUY YOUR FREAK RUNNER FRIEND:

LOW LIGHTS

Oh winter running… Depending on where you live, it can be extra challenging to put in the miles when there is blistering cold wind and ice pellets nailing those delicate eyeballs. Low light sunglasses provide the protection needed to endure the elements. No more squinting eyes, so you can spend more time watching your step.

STAND THE EFF OUT

With everyone’s favorite, daylight savings time, runners find themselves running more and more during the twilight hours. The sun is setting, sunglasses are still mandatory, and rush hour traffic is getting blasted by refracting rays. Not only will these bright AF sunglasses help you see, but they’ll help get you seen! Stand out on every training run, every race, and every post-run ice cream run to the grocery store. Did we say run? We meant drive. Can’t risk melted ice cream.

FESTIVE

TBH, you can’t go wrong buying someone a pair of holiday sunglasses. What a special treat. It’s like getting a tin of Christmas cookies without the extra calories. (Although, now that we think about it, these polarized sunglasses would be a great gift paired with cookies…) Spread cheer from your lucky runner friend’s feet to their face! Warning: These may cause wearer to break out in spontaneous caroling.

Here’s to a happy winter season of running, cookie eating, and eggnog sippin’! Cheers!

GIFTS FOR CYCLISTS

Not sure what to get that pedal mashing friend of yours for the holidays? We had a fun time assigning each of our new MACH G aviator style frames to different cyclist personas. Yeah, we know how important that matching kit is for you… we gotchu. The goodr MACH Gs are made with cycling in mind (great for everything else too!). They are marvelously lightweight. So lightweight that one might get halfway through their ride and think, “Shit! I forgot my sunglasses!” ...One second later, “Oh my goodness, I’m so silly! I’m wearing them! My eyes feel great!” These shades also offer wider coverage, and all of the unbeatable no slip, no bounce, all polarized protection an active individual dreams of in a pair of sunglasses.

WHAT CYCLING SUNGLASSES ARE YOU?

THE GRANOLA-CRUNCHING GRAVEL GRINDER

The in-betweeners. Road bike or mountain bike? Nah… I’ll get a gravel bike. They’re cool without trying, just like these tortoiseshell aviator sunglasses.

THE SNOBBY ROADIE

Shammy cream is a great gift and all, but this breed of cyclists are all about style. These cadet green sunglasses with gradient non-reflective lenses will compliment your favorite kit and look CLASSY AF in the process.

THE HAIRY LEGGED MOUNTAIN BIKER

When darting downhill through shadowy trees eye protection takes on a different meaning. Getting a little evergreen lashing never felt so good with these navy gradient lensed cornea-savers! That gradient lens is clutch when trying to gaze down into the shadows to spot your line!

THE BIKE MESSENGER HIPSTER

Rollin’ that Frankenstein fixie made from spare parts? These sunglasses were made exactly how you like your coffee, BLACK, and perfectly poured over. These blacked out aviators are for you! Black no-slip frames, with black lenses put the “hip” in hipster.

THE KOM HUNTER

These guys n’ gals are in it for the fame and the glory. Strava or it doesn’t count. Be seen with these poppin’ fire orange sunglasses with polarized reflective mirrored lenses. Orange like the color of your favorite app.

BEACH CRUISIN’ BABES (OR BROS)

Teal aviator sunglasses with poppin’ pink accents and epic gold and pink mirrored lenses bring SoCal style wherever you’re cruising.

Ultimately, goodr’s MACH G aviators look great on all riders, and at this price point, you might as well just stuff a whole stocking full of them! Because let’s face it-- having options is fun!

GIFTS FOR CROSSFITTERS AND OTHER VARIOUS BEASTS

So your friends already have a personal chalk bucket, double under scars, and bleeding blistered hands… Now all they need are goodr polarized sunglasses!

Bonus: They won’t even have to dip into that precious chalk stash to keep these no slip sunglasses on their face! CrossFitters, obstacle course junkies, outdoor yogis, fitness fanatics of all disciplines love these sunglasses because they can be matched to any outfit, and they actually stay where they are supposed to. (Seriously, even the pros are rockin’ goodrs these days!) Each pair is burpee tested before sanitized and boxed. Okay, well, that might be an exaggeration… it’s not easy finding someone willing to do that many burpees… Oh, you say your crazy friend who you happen to be shopping for right now would be willing to be our burpee tester?! Send ‘em our way!

TOP 5 SUNGLASSES FOR GOING BEAST MODE:

1. SILVERBACK SQUAT MOBILITY

Our classic OG style gray sunglasses with purple/teal mirrored lenses are so lightweight that they won’t even jeopardize you from getting that squat PR at the gym. They will, however, make you feel even cooler while you do.

2. GANGSTER AMRAPPER

The truth is that these larger framed white polarized sunglasses look good on everyone! Reflective mirrored lenses and green accents add a pop of flair and holiday cheer.

3. A GINGER’S SOUL

These sunglasses are a black, but we bet you guessed that from the name? Haha… sorry red-headed friends, we couldn’t resist. These sunglasses are soOoooOooo popular that even a famous CrossFitter who is sponsored by another über famous brand was spotted wearing them during the 2020 CrossFit Games. We’d tell you who, but instead we challenge the friend you’re buying them for to rewatch the footage and figure it out!

4. DO YOU EVEN PISTOL, FLAMINGO?

You don’t have to be bangin’ out alternating pistols to wear these sunglasses. With a wider frame, meaning more coverage these pink sunglasses will make you look 10x better while sweating profusely during your 57th pistol.

5. MINT JULEP ELECTROSHOCKS

A larger frame for big flockin’ heads, these green sunglasses with dark gradient lenses are the perfect blend of style and functionality for the athlete on your Christmas shopping list. Be sure to serve them up with a stiff cocktail!

Mint Julep Electroshocks-BFGs-BEAST goodr-1-goodr sunglasses
Polarized + Wider
Whether you’re beasting or supporting your swolemate this season, may you celebrate with all the donuts, beer, and holiday cheer!

GIFTS FOR GOLFERS

Stuck on what to get your golf-obsessed favorite cousin for the holidays this year? Don’t bother with a bunch of boring balls, or a dust collecting tacky set of club covers. We have the gift that will lower anyone’s handicap-- polarized sunglasses with Flamingo Eye Technology™. Our shades are made specifically with the golf course in mind, designed to provide higher contrast. We think that they are legitimately the best golf sunglasses the green has ever seen. Probs why they were featured in PGA Buyer’s Choice. Those balls and divots will pop so hard they’ll practically hit you in the face.

man and woman wearing golf sunglasses

THE BEST GOLF SUNGLASSES:

SEE THE WORLD THROUGH ROSE-COLORED LENSES

Oh the beauty of rose colored lenses. It doesn’t matter how far over par you are, that scorecard always looks better with a slight tint of rose.

It's All in the Hips-BFGs-GOLF goodr-1-goodr sunglasses
Polarized + Wider
GO FOR A FLAMINGO

Did you know that there is no such thing as a bogey? The golf pros at goodr have renamed bogey to “flamingo.” It just makes more sense. Think about it: condor, albatross, eagle, birdie… What’s up with all of these bird names? Then BOGEY?!! It doesn’t fit. Celebrate every shot over par with a flamingo instead. We’ve designed these flamingo printed frames to help keep you optimistically inspired.

THREE PARTS TEE

Arnie Palmy alert! If we wanted a glass of lemonade we wouldn’t have ordered an Arnold Palmer. These sunglasses with tea colored lenses and a splash of lemonade frames might not quench your thirst, but they are sure to be a hole in one.

Happy holidays, happy golfing, and remember to always go for a flamingo.

GIFTS FOR GAMERS

Have you heard of goodr’s new 8-Bit line of sunglasses?!! Oh, HOLD UP. WAIT A MINUTE. You must be informed:

goodr figured out a secret… Gamers go outside too. Crazy, right? With that in mind we released three retro game inspired sunglasses, and five blue light blocking gaming glasses. The styles are aptly named Professional Respawner, Side Scroll Eye Roll, Wakka Wakka Wakka Wakka, Modern Day Snake Oil, Blue Shades of Death, Insert Coin to Continue, Rage Quit and Hit It, and It’s Not Just a Game. We can assure that they won’t slip or bounce while throwing fireballs, shooting aliens, or eating way too many pellets. We’ve fully tested this… watch the video and see for yourself!

LEVEL UP THE GAMER IN YOUR LIFE!

Although you really can’t go wrong with any of the glasses in this line, we know decision fatigue is real and figured we’d hit you straight up with the top three styles for gamers:

1. SIDE SCROLL EYE ROLL

We often dream of a simpler time when Mario just moved left to right and your success on a level had nothing to do with depth perception. It relied entirely on luck and memorizing patterns. In celebration of those glory days, we made these white framed purple lensed beauties. Hopefully, on Mario’s 87th concussion the sun won’t burn quite so bright. F*** the sun. Especially that angry one.

2. MODERN DAY SNAKE OIL

The question isn’t whether or not these venomous black frames and clear lensed beauties block blue light. They do. The question is whether or not they stop headaches, help you lose weight, grant healing powers, cancel your student loan debt, and make everyone you meet fall deeply in love with you. Guess you'll have to try them to find out. Can you afford not to?!?!?!?!

3. IT’S NOT JUST A GAME

The worst thing you can say to a gamer is “Oh, what’s the big deal-- it’s just a game.” So here’s a friendly reminder that serious gamers require serious gear. Okay, we’re not all that serious about anything, but we think these cryo blue frames with clear lenses are pretty rad.

You may now rage quit this absurdly long gift guide. Thanks for making it this far. We double dog dare you to scroll to the bottom... there is a yeti in a Santa hat... Definitely not "making you look", you want to look...

GIFTS FOR THE HOLIDAYS

What does “winter fun” mean to you? Carl the Flamingo, goodr CEO, is suckin’ down piña coladas in Mexico. Meanwhile, his penguin cousins are tobogganing down some crazy ice chute in Antarctica. One thing they both have in common… SUNGLASSES! Sunglasses that are fun, fashionable, and functional are something everybody enjoys. They are one of those safe, but still exciting holiday gifts. Grandma chimes in, “Kind of like socks!?” ...No grandma. Better than socks.

You ask, “How do I know which sunglasses ________ will like?” We put our team of flamingo helpers to work researching which styles best align with some of our favorite seasonal pastimes. Here are the top picks:

GIFT GIVING FAVES:

1. RUNWAYS

A classy sassy cateye sunglass is exactly what you need when arriving at all of your holiday parties (or Zoom calls…). They provide the pop of high fashion that will surely make you feel farrr more sophisticated than you really are. Yes, we see you.

2. ICED BY YETIS + ICED BY SAS-SQUAT

You don’t need to be Chazz Michael Michaels or Jimmy MacElroy to create ridiculous figure skating routines. When you master the Iron Lotus, these are the shades to do it in. The perfect pairing to go along with a fun afternoon slipping and sliding on the ice rink. Flask required.

3. SUNBATHING WITH WIZARDS

These ice blue polarized sunglasses will actually make your snowman jealous. Hopefully you built him with love because there is magic in these shades and if good ol’ Frosty gets a hold of them… well, let’s not take that chance…

4. PINEAPPLE PAINKILLERS

It’s shotski time! Or maybe the ice luge is more your thing. Pop these Pineapple Painkillers on to hide the tear in your eye, because oh that cheap booze burns so good.

5. CARL’S INNER CIRCLE

Warm a hipster’s heart like a rich marshmallowy hot cocoa (or perhaps a Nine Dollar Pour Over) with these hip round frame sunglasses. The Circle Gs pair well with typewriters, scarves, fixies, and pickling projects. Plus this style comes in five other colors!

Perhaps we should have mentioned the polarization factor of goodr sunglasses? We'll sneak it in here... goodr sunglasses are all polarized (except the blue light blockers we showed you earlier). This means that they will help block glare-- which is EXTRA helpful in snow, ice, and on water. So whether you're in a winter wonderland or escaping one to a tropical paradise, (and all the other awesome places in between) your eyes shall be protected with goodr sun shielders.

Whatever goodrs you pick out, know that you are bringing JOY to a face in the form of sunglasses. Happy stocking stuffing! (And don’t forget to pop a pair in the cart for yourself. You definitely earned them this year.)

If you've made it this far and your eyes have made contact with the magical yeti man in the picture above then YOU HAVE BEEN VIRTUALLY ICED. THAT'S RIGHT, take a knee and pound one for the team. That's how we get in the ho ho holiday spirit ya'll.

EGG NOG + LIGHT READING = JOY

We Had Lights First Origin Story

What up, what up, what up! Carl the Flamingo here. Sunglasses mogul. Proud drunk. Hopeless kleptomaniac. And begrudging father of...